# Australian Storytelling UGC creator
## Hero
Tadi Knight
Trusted by **25+ Australian and international brands** · 5+ repeat partnerships
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UGC Creator & Content Strategist
Real brand campaigns with the psychology behind every hook
Verified engagement data from live brand accounts
Packages and exactly what you get when we work together
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tadi.knight.creative@gmail.com
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Creative
moves people to act.
UGC that feels native, earns organic attention and
Recent partners
+19 more
| Brand | Logo |
| --- | --- |
| UGC Roster |  |
| Flooently |  |
| UNICE Hair |  |
| Dimple Color |  |
| Klaiyi Hair |  |
| Gripped |  |
What I shoot
| Format | Icon |
| --- | --- |
| Transformation | :icon-sparkles: |
| Talking head | :icon-mic: |
| B-roll + voiceover | :icon-film: |
| Greenscreen | :icon-monitor: |
| Testimonial | :icon-quote: |
| Tech & app UGC | :icon-smartphone: |
See the work behind the numbers
| Value | Label |
| --- | --- |
| 552K+ | Organic views in 60 days across 74 posts, zero ad spend |
| 8.62% | Engagement on first paid trial in 24h |
| 25+ | Brands partnered |
## Brands
Short-form UGC for beauty, lifestyle & tech brands
made to sell
What I create
Partnered with 25+ beauty, lifestyle & tech brands globally
Returning client
Zoom out: what all of it adds up to, organically
Braid Besties · organic, no paid backing. CountTik, 4 June 2026.
See the Braid Besties data
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4 verified screenshots
| Screenshot | Caption |
| --- | --- |
|  | 2,577 followers at time of pull |
|  | Account average: 2.64% |
|  | My boho braids video: 4.33% |
|  | Another at 4.28%, 18 saves |
| Value | Label | Attribution |
| --- | --- | --- |
| 552,253 | Organic views across 74 posts in 60 days | Four clients · zero ad spend, no boosting. One ongoing retainer, three one-month retainers |
| 2,258 | High-intent link-in-bio clicks driven | UGC Roster · traffic, not just views. Excludes links placed in comments |
| 95.9% | Views from people who didn't follow the account yet | UGC Roster · reach beyond the existing audience, not recycled followers |
| 4,000+ | Organic median views per video, held on two platforms in two niches | UGC Roster on Instagram and Flooently on TikTok · a floor that travels |
| Role / Format | Brand | One-line result | Logo | Badge (Retainer / Returning / blank) |
| --- | --- | --- | --- | --- |
| Account launch & creator management | UGC Roster | **0 to 2,000 followers** across 20 posts
**333,004 organic Instagram views** from 20 unique videos, no ad spend
Median **5,571 views** per video, top video at **142K**
**1 in 4** videos cleared 10,000 views
**2,258** link-in-bio clicks driven
Now managing **5 creators** for them |  | Ongoing retainer |
| Paid tech UGC | Flooently | **168,664 organic TikTok views** across 21 unique videos, no boosting
Median **4,217 views** per video, top video at **37.9K**
**4** videos cleared 10,000 views
**14.4% engagement** on the first paid video
Reposted as **18 YouTube Shorts** for **22,038** more views
**190,702 total** across both platforms |  | 1-month retainer |
| App UGC | Gripped | **26,891 organic views** across 11 unique videos, reposted across platforms |  | 1-month retainer |
| Organic product demo | Soft Essentials | 176% audience-relative engagement, 73× follower reach. Instagram Reel, April 2026. |  | |
| Organic testimonial | Braid Besties | 4.8% engagement, 82% above their account average |  | |
| Hair & beauty creative | UNICE Hair | Rebooked for a second collab across install and styling content |  | Returning |
| Beauty & lens creative | Dimple Color | Rebooked for a second collab on colour-lens content |  | Returning |
| Brand Name | Logo | Returning client |
| --- | --- | --- |
| Dimple Color |  | Yes |
| Deco Nova |  | No |
| Tropeaka |  | No |
| Lily Ease |  | No |
| omitted. |  | No |
| Braid Besties |  | No |
| Desio |  | No |
| Soft Essentials |  | No |
| Covetella |  | No |
| New Brand |  | No |
| Unibling |  | No |
| Frank Body |  | No |
| Froday Hair |  | No |
| Flooently |  | Yes |
| Recime |  | No |
| Gripped |  | Yes |
| Mycal |  | No |
| Remedy |  | No |
| UNICE Hair |  | Yes |
| AstraAI |  | Yes |
| DermRays |  | No |
| UGC Roster |  | Yes |
| Klaiyi Hair |  | No |
| Glowie by Her |  | No |
| Badger Compounds |  | No |
## Work
Product Content Built to Sell
Conversion-first content, organised by the kind of trust it builds.
Four that show the range
By Tadi Knight
Selected projects
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9 more videos across 6 formats
View the account
View the account
Result
Swipe for three more
:icon-star:
| Brand · Category | Brand Logo | Result | Headline stat | Headline stat label | Account link | Video Embed Code |
| --- | --- | --- | --- | --- | --- | --- |
| UGC Roster · Account launch & creator management |  | 0 → 2,000 followers across 20 posts · 95.9% non-follower views · now managing 5 creators | 0 → 2,000 | followers across 20 posts, from a cold start | https://www.instagram.com/tadibranddeals?utm_source=qr | |
| Soft Essentials · Organic product demonstration |  | 176% audience-relative engagement · 73× follower reach | | | | |
| Flooently · Tech UGC |  | 14.4% overall engagement on the first paid video | | | https://www.tiktok.com/@amari.learns.korean?_r=1&_t=ZS-98PjAXkmnOq | |
| Braid Besties · Organic testimonial |  | 4.8% engagement · 82% above account average | | | | |
The psychology
The outcome
The proof
Download file
Request availability
Or email me directly
Repeat client
Repeat
tadi.knight.creative@gmail.com
| Category | Brand Logo | Ad Label | Strategy | Hook | Format | Proof Screenshot | Proof Caption | Video Link | Download Link (Google Drive) | Video Embed Code | Repeat client |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Transformation |  | Transformation Ad | Transformation format for Dimple Color. Designed to grab attention instantly and maintain engagement with quick, visual comparisons between contact lens colors. | “I thought coloured contacts just weren’t made for me.” | Hook. Mistake. Reveal. CTA. | | | https://vimeo.com/1208143866 | | | Yes |
| B-Roll + Voiceover |  | Aesthetic Showcase | Voiceover-driven B-roll showcasing the effortless texture and volume of the UNice water wave wig. Positions the product as the ultimate low-maintenance summer essential. | This is what summer hair should always look like | Hook. Visual proof (B-roll). Feature breakdown. Recommendation. | | | https://vimeo.com/1205871284 | | | Yes |
| Greenscreen |  | Greenscreen | Greenscreen explainer for Dimple Color. A talking-head reaction over on-screen visuals, walking through exactly how I choose between lenses, building authority and trust while positioning the brand as the obvious pick. | Contact lens blindness is giving us lens wearers a bad name | Hook. Greenscreen breakdown. Comparison. CTA | | | https://vimeo.com/1205027926 | | | Yes |
| Tech UGC |  | Audience Call-Out | Tech UGC for Flooently, a language learning app. First paid trial video on a brand new account, built to speak directly to learners and convert without leaning on any existing audience. | This is day one of me using RM from BTS method but to learn Korean | Hook. Personal experience. App demo. CTA | | | https://vimeo.com/1198434712 | | | Yes |
| B-Roll + Voiceover |  | Audience Call-Out | Campaign for Froday, a leave-in conditioner made specifically for afro-textured hair. Built to validate a pain point textured-hair consumers feel underserved on in the Australian market, and drive product discovery. | “Black women can’t grow their hair.” | Hook. Personal story. Product bridge. Proof | | | https://vimeo.com/1199349538 | | | No |
| Transformation |  | Transformation | Coloured contacts video for Coleyes. Identity driven content targeting dark eyed viewers who've never considered coloured contacts, driving curiosity and purchase intent through a subtle, aesthetic reveal. | i've never seen myself with brown eyes before. | Hook. Try On. Reveal. CTA | | | https://vimeo.com/1183326534 | | | No |
| Talking Head |  | Try On | T shirt bra campaign for Soft Essentials. Lifestyle driven content designed to showcase the bra's natural lift and everyday wearability, driving awareness and purchase intent. | I can't believe I have a lift like this with no bra | Problem. Contrast. Solution. Lifestyle. Soft CTA | | | https://vimeo.com/1182215467 | | | No |
| Talking Head |  | Try On | Campaign for Unibling. Audience call out. | this is only for the girls with dark brown eyes | Hook. Try On. Reveal. CTA | | | https://vimeo.com/1195154746 | | | No |
| Testimonials |  | Testimonial | Boho braids campaign for TheBraidBesties. Pain point led content targeting boho braid wearers frustrated with the cost and short lifespan of human hair, positioning a better alternative through honest, experience driven storytelling. | To my girls who love boho braids, why are we spending money on human hair that barely lasts a week? | Problem. Personal experience. Product introduction. Results. Ongoing proof | | | https://vimeo.com/1184798681 | | | No |
## Services
Ways we can work together
Three ways to work together
Typical turnaround: 5–7 business days after product receipt and brief approval. Rush production may be available.
New partnership? Start with one concept before committing to a larger campaign.
Custom quotes based on scope, usage and turnaround. Minimum project investment applies.
What's included
Packages
Licensing terms
Request availability
| Tab label | Icon | Label | Headline | Description | For who |
| --- | --- | --- | --- | --- | --- |
| UGC Creative | :icon-clapperboard: | UGC Creative | Individual videos and campaign bundles | Fully produced short-form video built around your customer's problem, language and desired outcome. Native to the platform, useful to the brand. | For brands that need individual videos or campaign bundles. |
| Content Partnerships | :icon-infinity: | Organic Content Partnerships | Recurring social content, month after month | Your ongoing content partner—not just a one-off creator. Consistent output from someone who learns your audience, product and brand over time, creating stronger familiarity and more informed creative decisions. | For brands that need recurring social content. |
| Paid & Licensing | :icon-megaphone: | Paid Creative & Creator Licensing | Creative built to run as ads | Run the content as paid ads from your handle or mine, with the usage rights and creative variations paid performance needs. | For brands running the content as ads. |
| Item |
| --- |
| Concept development |
| Scripting |
| Filming |
| Editing |
| Platform-native variations |
| Organic or paid usage options |
| Package | Tag | Details |
| --- | --- | --- |
| Single UGC Concept | Start here | One fully produced short-form video including concept development, scripting, filming and editing. |
| Three-Concept Campaign | Most popular | Three distinct creative angles designed to test different hooks, objections or customer motivations. |
| Five-Concept Creative Suite | Best for campaigns | Five campaign-ready videos with broader angle coverage, priority production and optional cut-downs. |
| Item |
| --- |
| Monthly content production |
| Repeatable content pillars |
| Audience-led concepts |
| Performance review |
| Ongoing optimisation |
| Item |
| --- |
| Paid usage rights |
| Spark Ads or partnership ads |
| Hook and CTA variations |
| Creator handle licensing |
| Term | Detail |
| --- | --- |
| 30 days | Spark Ads code + paid usage across Meta & TikTok. |
| 60 days | Extended paid usage + creator handle licensing. |
| 90 days | Full-funnel paid usage, best for evergreen ads. |
## Audience Feedback
Audience feedback
From views to purchases
Real comments and DMs, unedited.
| Screenshot | Platform | Signal | Icon |
| --- | --- | --- | --- |
|  | DM | Researched & bought | :icon-shopping-bag: |
|  | DM | Already signed up | :icon-user-plus: |
|  | Comment | Convinced to buy | :icon-heart-handshake: |
|  | Comment | Hunting for the product | :icon-search: |
Screenshots shared with permission. Names left as posted.
## About Tadi
About Tadi
About Tadi
Perth, WA
| Label |
| --- |
| Love meeting people and connecting with audiences |
| Based in Western Australia, filming worldwide |
| Beauty, lifestyle and consumer tech |
| Direct-to-camera and product-led content |
| Organic concepts and paid creative |
| Learning by posting daily, not theorising |
| Learning faster through managing and teaching other creators |
| Building a start-up in the creator space |
Always open to new brand briefs —
reach out
Request availability
## FAQ
FAQ
Everything you need to know before booking
Booking & Process
Common questions from Australian & international brands
What is a retainer?
A monthly content partnership where I become your dedicated content creator, scripting, filming and delivering conversion-focused videos each month with priority scheduling, consistent creative output and more efficient campaign planning across each month.
Still have questions?
tadi.knight.creative@gmail.com
Request availability
| Question | Answer |
| --- | --- |
| What does the process look like? | We start with a short brief on your product, audience and objective. I develop the concept, script and creative direction for your approval before filming, then produce and deliver platform-native video ready to post or run as ads. |
| What is your turnaround time? | Typical turnaround is **5 to 7 business days** after product receipt and brief approval. Rush production may be available depending on the schedule, just ask when you enquire. |
| Are revisions included? | Yes. **One revision is included** on every project. I also align on creative direction before filming so we minimise back and forth and get it right the first time. |
| What usage rights are included? | Each project includes organic posting rights across your platforms. Paid advertising usage, extended terms and perpetual or white-label rights can be added, confirmed in writing before we start. |
| Do you work with international brands? | Yes. I'm based in Australia and everything is delivered digitally, so international brands are welcome. If you're shipping a product, we factor that into the timeline. |
## Contact
Let's create something great.
Share your product, audience and goals. I reply within two business days.
Name
Your name
Work email
you@brand.com
Brand
Your brand or company name
Website or product link
https://
Content needed
Intended use
Number of deliverables
e.g. 1, 3, 5+, not sure yet
Preferred deadline
e.g. flexible, or a target date
Estimated Project Investment
| Option |
| --- |
| AUD 500–1,000 |
| AUD 1,000–2,500 |
| AUD 2,500–5,000 |
| AUD 5,000+ |
| Not sure yet |
Project details
Your product, target audience, objective, and any context that helps me understand what you're trying to achieve.
Select one
| Option |
| --- |
| Organic UGC |
| Paid ad creative |
| Monthly content |
| Creator posting |
| Not sure yet |
| Option |
| --- |
| Brand organic channels |
| Paid advertising |
| Creator account |
| Website or email |
| Not sure yet |
Request availability
I usually respond within two business days
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tadi.knight.creative@gmail.com
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