**"A Meta-Analysis of the Effects of Brands' Owned Social Media on Social Media Engagement and Sales"** Journal of Marketing, SAGE, 2023 Liadeli, Sotgiu & Verlegh
## Flooently Featured result Demand from a standing start. The very first paid video on a brand new account, and the audience went looking for the product themselves. Case study · Flooently First paid trial video. Brand new account. A language learning app with zero account history. The very first paid trial video I made pulled an **8.62% engagement rate in the first 24 hours**, and it's now sitting at **28.6% overall**, on an account with no existing audience to lean on. 28.6% Overall engagement rate, brand new account (8.62% in the first 24 hours) https://player.vimeo.com/video/1198434712?badge=0&autopause=0&player_id=0&app_id=58479&autoplay=0 Flooently first paid trial video First paid video Demand, in the comments See the receipts Hide receipts comments + DMs  These viewers didn't just watch. They went and searched for the app themselves, couldn't find it, and were determined enough to come back and comment asking where to get it. That's **real intent**, not passive views. Straight to my DMs  It went further than comments. A viewer messaged directly, already signing up for the app and asking for a referral code. That's someone **converted to the point of purchase** off the back of the content. ## Brands If your brand is for everyone, it’s for no one What I create Partnered with 15+ beauty, lifestyle & tech brands globally | Label | Icon | | --- | --- | | Beauty & Lifestyle Ads | :icon-sparkles: | | Tech & SaaS Ads | :icon-smartphone: | | Short-form Content | :icon-play-circle: | | Brand Name | Logo | | --- | --- | | Dimple Color |  | | Deco Nova |  | | Tropeaka |  | | Lily Ease |  | | omitted. |  | | Braid Besties |  | | Desio |  | | Soft Essentials |  | | Covetella |  | | New Brand |  | | Unibling |  | | Frank Body |  | | Froday Hair |  | | Flooently |  | | Recime |  | | Gripped |  | | Mycal |  | | Remedy |  | ## Work Product Content That Sells Conversion-first content, organised by the kind of trust it builds. Not just view counts. Dark skin beauty products Creator tools & tech Product reviews that convert Real, unpolished content Content that converts The psychology The outcome The proof For brands that want to be remembered, not skipped. Or email me directly tadi.knight.creative@gmail.com | Category | Brand Logo | Ad Label | Strategy | Hook | Format | Proof Screenshot | Proof Caption | Video Link | Video Embed Code | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | Tech UGC |  | Audience Call-Out | Tech UGC for Flooently, a language learning app. First paid trial video on a brand new account, built to speak directly to learners and convert without leaning on any existing audience. | This is day one of me using RM from BTS method but to learn Korean | Hook. Personal experience. App demo. CTA | | | https://vimeo.com/1198434712 | | | Tech UGC | | Audience Call-Out | Tech UGC video for Solvey AI. Authentic screen-recording demo showing how the app streamlines studying and makes it more effective. | I'm going to show you how to study so fast it feels like cheating | Hook. App Demo. Value Breakdown. CTA | | | https://vimeo.com/1197101279 | | | Tech UGC | | Problem Solution | Problem solution video addressing a frustration every digital camera owner knows. | This is why your digital camera photos don't look the same on your phone | Hook. Problem. Solution. CTA | | | https://vimeo.com/1182231994 | | | Lifestyle + Product |  | Audience Call-Out | Campaign for Froday, a leave-in conditioner made specifically for afro-textured hair. Built to validate a pain point textured-hair consumers feel underserved on in the Australian market, and drive product discovery. | “Black women can’t grow their hair.” | Hook. Personal story. Product bridge. Proof | | | https://vimeo.com/1199349538 | | | Lifestyle + Product |  | Transformation | Coloured contacts video for Coleyes. Identity driven content targeting dark eyed viewers who've never considered coloured contacts, driving curiosity and purchase intent through a subtle, aesthetic reveal. | i've never seen myself with brown eyes before. | Hook. Try On. Reveal. CTA | | | https://vimeo.com/1183326534 | | | Lifestyle + Product |  | Try On | T shirt bra campaign for Soft Essentials. Lifestyle driven content designed to showcase the bra's natural lift and everyday wearability, driving awareness and purchase intent. | I can't believe I have a lift like this with no bra | Problem. Contrast. Solution. Lifestyle. Soft CTA | | | https://vimeo.com/1182215467 | | | Lifestyle + Product |  | Transformation | Contacts video for Desio. Authentic try on content targeting dark eyed viewers to showcase how Desio lenses show up on deeper eye tones, driving curiosity and purchase intent. | i'm hoping these don't look scary because my eyes are super dark | Hook. Try On. Reveal. CTA | | | https://vimeo.com/1182222839 | | | Lifestyle + Product |  | Try On | Campaign for Unibling. Audience call out. | this is only for the girls with dark brown eyes | Hook. Try On. Reveal. CTA | | | https://vimeo.com/1195154746 | | | Lifestyle + Product |  | Transformation Ad | Transformation format for Dimple Color. With a clear audience call out. Designed to grab attention instantly and maintain engagement with quick, visual comparisons between contact lens colors. | Dark brown eyed baddies! do coloured contacts show up on us? | Hook. Transformation. CTA | | | https://vimeo.com/1164378840 | | | Lifestyle + Product |  | Try On | Swimwear video for Lily Ease. | Can swimwear be flattering while covering your stomach? | Hook. Demo. Features | | | https://vimeo.com/1172185316 | | | Lifestyle + Product |  | Recipe Video | Recipe video for Tropeaka. A smoothie recipe using Tropeaka protein powder, vibrant, lifestyle driven content designed to showcase the product naturally in use and drive discovery and purchase. | if hitting your protein is hard, this will make it way easier. | Hook. Recipe. Demo | | | https://vimeo.com/1165942518 | | | Testimonials |  | Testimonial | Boho braids campaign for TheBraidBesties. Pain point led content targeting boho braid wearers frustrated with the cost and short lifespan of human hair, positioning a better alternative through honest, experience driven storytelling. | To my girls who love boho braids, why are we spending money on human hair that barely lasts a week? | Problem. Personal experience. Product introduction. Results. Ongoing proof | | | https://vimeo.com/1184798681 | | | Testimonials | | Testimonial Ad | Testimonial Style video | How this morning routine changed my face (show picture proof of before and after) | Hook. Experience. Recommendation | | | https://vimeo.com/1161831970 | | ## Results Results Conversion, not view counts. Saves, shares and DMs are what move product. Here's what that looks like across real brand accounts. Case study · Braid Besties 82% above their account average 4.8% Engagement rate +82% Above account average of 2.64% Paid collaboration with no paid backing. 100% organic data. Pulled from CountTik on 4 June 2026.  Verified · CountTik The receipts: Braid Besties, organic Two of my videos beat the account's 2.64% average engagement, on a 2,577-follower account with zero paid backing. View the receipts Hide the receipts 4 verified screenshots | Screenshot | Caption | | --- | --- | |  | 2,577 followers on TikTok at time of pull | |  | Account average: 2.64% overall engagement | |  | My boho braids video: 4.33% engagement | |  | Another at 4.28% with 18 saves, tagged direct | Case study · Instagram Reel Soft Essentials T-Shirt Bra 176% Engagement rate (based on audience size at time of posting) 73x Follower count reached High Save & share rate Based on followers during 11 April 2026. Posted to my personal account. The framework Metrics that predict conversion Views feel good. These are the signals that actually move product. Show the framework Hide the framework Engagement signals like saves, comments and shares are stronger predictors of influencer marketing effectiveness than follower count or raw reach. The study: **"A meta-analysis of the effectiveness of social media influencers"** — Journal of the Academy of Marketing Science (Springer, 2025). | Icon | Stat | Title | Body | | --- | --- | --- | --- | | :icon-timer: | 78% | Retention at 3 seconds | People stay through the hook. Your job isn't done at the 3-second mark, but this is where it starts. | | :icon-message-circle: | Comments > Likes | Comments over likes | Comments mean people thinking, questioning, engaging. That's where conversion actually happens. | | :icon-bookmark: | Saves | Saves without going viral | A save means 'I'm keeping this.' Your audience saves because it's useful or resonant, not just entertaining. | | :icon-radar: | 6,878 | Non-follower reach | 6,878 views on a 70-follower account. Content with inherent quality the algorithm trusts, not built-in audience. | | :icon-send: | DM Shares | DM shares from audience | The ultimate conversion signal. People sharing your content in private conversations with friends. | Want numbers like these for your brand? Start a project ## Why I'm Different Why I'm different One creator per niche audience. Not one ad for everyone. The industry approach Optimize for viral reach One creator, one ad, trying to speak to **everyone**.