# Australian Storytelling UGC creator
## Intro
Tadi Knight
Trusted by **25+ Australian and international brands** · 5+ repeat partnerships
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Work
Results
About
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UGC Creator & Content Strategist
Where I work
| Label | Icon |
| --- | --- |
| Beauty | :icon-sparkles: |
| Lifestyle | :icon-sun: |
| Tech & apps | :icon-smartphone: |
| Perth, Australia | :icon-map-pin: |
| Brands worldwide | :icon-globe: |
Hi, I'm Tadi
Real brand campaigns with the psychology behind every hook
Verified engagement data from live brand accounts
How I work, and the brands I do it alongside
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tadi.knight.creative@gmail.com
https://www.instagram.com/tadiknight?igsh=MTUwb3ZzOWE0bHV3NQ%3D%3D&utm_source=qr
https://www.tiktok.com/@tadiknight?_r=1&_t=ZS-968f0hXkOCA
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campaign bundles.
Available for one-off videos and
Recent partners
+18 more
| Brand | Logo |
| --- | --- |
| UGC Roster |  |
| Flooently |  |
| UNICE Hair |  |
| Dimple Color |  |
| Klaiyi Hair |  |
| Remedy |  |
| SheaMoisture |  |
| Value | Label |
| --- | --- |
| 17.5M+ | Organic views across all brand work to date |
| 1.1M | Views on one TikTok for UGC Roster, no ad spend |
## Selected Work
Product Content Built to Sell
Conversion-first content, organised by the kind of trust it builds.
Four that show the range
By Tadi Knight
Selected projects
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9 more videos across 6 formats
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| Brand · Category | Brand Logo | Result | Headline stat | Headline stat label | Cover Photo | Account link | Video Embed Code |
| --- | --- | --- | --- | --- | --- | --- | --- |
| UGC Roster · Campaign account |  | Top creator | | |  | https://www.instagram.com/roster.creators?utm_source=qr | |
| Soft Essentials · Organic product demonstration |  | 176% audience-relative engagement · 73× follower reach | | | | | |
| Flooently · Tech UGC |  | Top creator
14.4% overall engagement on the first paid video | | | | https://www.tiktok.com/@amari.learns.korean?_r=1&_t=ZS-98PjAXkmnOq | |
| Braid Besties · Organic testimonial |  | 4.8% engagement · 82% above account average | | | | | |
The psychology
The outcome
The proof
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Let's chat
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Repeat client
tadi.knight.creative@gmail.com
| Category | Brand Logo | Ad Label | Strategy | Hook | Format | Proof Screenshot | Proof Caption | Video Link | Download Link (Google Drive) | Video Embed Code | Repeat client |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Transformation |  | Transformation Ad | Transformation format for Dimple Color. Designed to grab attention instantly and maintain engagement with quick, visual comparisons between contact lens colors. | “I thought coloured contacts just weren’t made for me.” | Hook. Mistake. Reveal. CTA. | | | https://vimeo.com/1208143866 | | | Yes |
| B-Roll + Voiceover |  | Aesthetic Showcase | Voiceover-driven B-roll showcasing the effortless texture and volume of the UNice water wave wig. Positions the product as the ultimate low-maintenance summer essential. | This is what summer hair should always look like | Hook. Visual proof (B-roll). Feature breakdown. Recommendation. | | | https://vimeo.com/1205871284 | | | Yes |
| Greenscreen |  | Greenscreen | Greenscreen explainer for Dimple Color. A talking-head reaction over on-screen visuals, walking through exactly how I choose between lenses, building authority and trust while positioning the brand as the obvious pick. | Contact lens blindness is giving us lens wearers a bad name | Hook. Greenscreen breakdown. Comparison. CTA | | | https://vimeo.com/1205027926 | | | Yes |
| Tech UGC |  | Audience Call-Out | Tech UGC for Flooently, a language learning app. First paid trial video on a brand new account, built to speak directly to learners and convert without leaning on any existing audience. | This is day one of me using RM from BTS method but to learn Korean | Hook. Personal experience. App demo. CTA | | | https://vimeo.com/1198434712 | | | Yes |
| B-Roll + Voiceover |  | Audience Call-Out | Campaign for Froday, a leave-in conditioner made specifically for afro-textured hair. Built to validate a pain point textured-hair consumers feel underserved on in the Australian market, and drive product discovery. | “Black women can’t grow their hair.” | Hook. Personal story. Product bridge. Proof | | | https://vimeo.com/1199349538 | | | No |
| Transformation |  | Transformation | Coloured contacts video for Coleyes. Identity driven content targeting dark eyed viewers who've never considered coloured contacts, driving curiosity and purchase intent through a subtle, aesthetic reveal. | i've never seen myself with brown eyes before. | Hook. Try On. Reveal. CTA | | | https://vimeo.com/1183326534 | | | No |
| Talking Head |  | Try On | T shirt bra campaign for Soft Essentials. Lifestyle driven content designed to showcase the bra's natural lift and everyday wearability, driving awareness and purchase intent. | I can't believe I have a lift like this with no bra | Problem. Contrast. Solution. Lifestyle. Soft CTA | | | https://vimeo.com/1182215467 | | | No |
| Talking Head |  | Try On | Campaign for Unibling. Audience call out. | this is only for the girls with dark brown eyes | Hook. Try On. Reveal. CTA | | | https://vimeo.com/1195154746 | | | No |
| Testimonials |  | Testimonial | Boho braids campaign for TheBraidBesties. Pain point led content targeting boho braid wearers frustrated with the cost and short lifespan of human hair, positioning a better alternative through honest, experience driven storytelling. | To my girls who love boho braids, why are we spending money on human hair that barely lasts a week? | Problem. Personal experience. Product introduction. Results. Ongoing proof | | | https://vimeo.com/1184798681 | | | No |
## Client Results
Short-form UGC for beauty, lifestyle & tech brands
made to sell
What I create
Partnered with 25+ beauty, lifestyle & tech brands globally
Returning client
#1 ranked creator
Ranked #1 of 5 creators on the UGC Roster leaderboard. The 17.3M views and 6.4% engagement rate are lifetime totals across my own TikTok and Instagram, as counted by their creator dashboard. Engagement here is likes, comments, saves and shares as a share of views.
Brand account I manage
@roster.creators on Instagram
https://www.instagram.com/roster.creators?utm_source=qr
The three headline numbers, and what each one counts
They measure different things, so here is the platform, account and timeframe behind each.
Braid Besties · organic, no paid backing. Engagement rate = likes, comments, saves and shares divided by views. CountTik, 4 June 2026.
See the Braid Besties data
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4 verified screenshots
| Screenshot | Caption |
| --- | --- |
|  | 2,577 followers at time of pull |
|  | Account average: 2.64% of views engaged |
|  | My boho braids video: 4.33% of views engaged |
|  | Another at 4.28%, 18 saves |
| Value | Label | Attribution |
| --- | --- | --- |
| 17.3M | Lifetime views on my own creator accounts | TikTok + Instagram, @tadiknight · all-time view total as counted by the UGC Roster creator dashboard, Oct 2026 |
| 1.1M | Views on a single TikTok | One video on @roster.creators, the UGC Roster brand account I run · organic, zero ad spend |
| 552K | Client views in a 60-day window | 74 posts for four clients across TikTok, Instagram and YouTube Shorts, Apr–Jun 2026 · no boosting |
| Role / Format | Brand | One-line result | Logo | Badge (Retainer / Returning / blank) |
| --- | --- | --- | --- | --- |
| Brand account & creator management | UGC Roster | Managing brand social media, managing new creators, finding winning formats, top creator
Grew @roster.creators (brand account) from **0 to 10,000 followers in 28 days**, organic
**333,004 Instagram views** across the first 20 videos, no ad spend
**1.1 million views** on a single TikTok |  | Ongoing retainer |
| Paid tech UGC | Flooently | **190,702 total views**: 168,664 on TikTok across 21 videos, plus 22,038 from 18 YouTube Shorts reposts
Top video at **37.9K views**, four videos over 10K
**14.4% engagement rate** on the first paid video, measured as likes, comments, saves and shares as a share of views |  | 1-month retainer |
| App UGC | Gripped | **26,891 organic views** across 11 unique videos, reposted across platforms |  | 1-month retainer |
| Organic product demo | Soft Essentials | Engagement relative to follower count at the time of posting: **176%**, counting likes, comments, saves and shares only
Views reached **73× the follower count**
Instagram Reel, Apr 2026 |  | |
| Organic testimonial | Braid Besties | **4.8% engagement rate** on TikTok, measured as likes, comments, saves and shares as a share of views
82% above their account average of 2.64% |  | |
| Hair & beauty creative | UNICE Hair | Rebooked for a second collab across install and styling content |  | Returning |
| Beauty & lens creative | Dimple Color | Rebooked for a second collab on colour-lens content |  | Returning |
| Brand Name | Logo | Returning client |
| --- | --- | --- |
| Dimple Color |  | Yes |
| Deco Nova |  | No |
| Tropeaka |  | No |
| Lily Ease |  | No |
| omitted. |  | No |
| Braid Besties |  | No |
| Desio |  | No |
| Soft Essentials |  | No |
| Covetella |  | No |
| New Brand |  | No |
| Unibling |  | No |
| Frank Body |  | No |
| Froday Hair |  | No |
| Flooently |  | Yes |
| Recime |  | No |
| Gripped |  | Yes |
| Mycal |  | No |
| Remedy |  | No |
| UNICE Hair |  | Yes |
| AstraAI |  | Yes |
| DermRays |  | No |
| UGC Roster |  | Yes |
| Klaiyi Hair |  | No |
| Glowie by Her |  | No |
| Badger Compounds |  | No |
## Testimonials
In their words
What brands say after working with me
:icon-star:
Repeat client
| Proves | Quote | Client Name | Client Role | Client Brand | Repeat client | Brand Logo |
| --- | --- | --- | --- | --- | --- | --- |
| Strategic understanding | I love the idea of tying BTS into the concept. Excited to see what you come up with — that video looks great. | Jia Yi Hong | Brand Team | Flooently | Yes |  |
| Execution quality | We're really impressed with how you highlighted the key benefit. The lift came across so naturally and clearly. | Ellen Wendelin | Brand Team | Soft Essentials | No |  |
| Reliability and repeatability | You got it so perfect, I really appreciate it. We'll definitely be sharing this and look forward to reaching out for future jobs too. | Chloe | Brand Manager | UNICE Hair | Yes |  |
## Audience Feedback
Audience feedback
From views to purchases
Real comments and DMs, unedited.
| Screenshot | Platform | Signal | Icon |
| --- | --- | --- | --- |
|  | DM | Researched & bought | :icon-shopping-bag: |
|  | DM | Already signed up | :icon-user-plus: |
|  | Comment | Convinced to buy | :icon-heart-handshake: |
|  | Comment | Hunting for the product | :icon-search: |
Screenshots shared with permission. Names left as posted.
## About Tadi
About Tadi
I run brand accounts, not just campaigns
Perth, WA
| Label |
| --- |
| Based in Perth, Western Australia, working with brands worldwide |
| Specialising in beauty, lifestyle and consumer tech |
| Build for organic reach and for paid performance, with the usage rights to match |
| Read the numbers after every post and let them decide the next concept |
| Alongside creating UGC, I have a flexible role at UGC Roster, a startup connecting brands with creators. I manage its brand social content from strategy through publishing, support creator campaigns, find winning formats and guide new creators on content development. |
Always open to new brand briefs —
reach out
Let's chat
## FAQ
FAQ
Everything you need to know before booking
Booking & Process
Common questions from Australian & international brands
What is a retainer?
A monthly content partnership where I become your dedicated content creator, scripting, filming and delivering conversion-focused videos each month with priority scheduling, consistent creative output and more efficient campaign planning across each month.
Still have questions?
tadi.knight.creative@gmail.com
Let's chat
| Question | Answer |
| --- | --- |
| What does the process look like? | We start with a short brief on your product, audience and objective. I develop the concept, script and creative direction for your approval before filming, then produce and deliver platform-native video ready to post or run as ads. |
| What is your turnaround time? | Typical turnaround is **5 to 7 business days** after product receipt and brief approval. Rush production may be available depending on the schedule, just ask when you enquire. |
| Are revisions included? | Yes. **One revision is included** on every project. I also align on creative direction before filming so we minimise back and forth and get it right the first time. |
| What usage rights are included? | Each project includes organic posting rights across your platforms. Paid advertising usage, extended terms and perpetual or white-label rights can be added, confirmed in writing before we start. |
| Do you work with international brands? | Yes. I'm based in Australia and everything is delivered digitally, so international brands are welcome. If you're shipping a product, we factor that into the timeline. |
## Let's Chat
Let's chat
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Let me know what you're looking for.
No long brief needed. Tell me a little about your product and what you want the content to do, and I'll come back with ideas and availability.
Name
Your name
Email
you@brand.com
What are you looking for?
Your brand, the product, and roughly what you have in mind. Even a few lines is plenty.
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I usually respond within two business days
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tadi.knight.creative@gmail.com
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